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(Ebook) Automotive Management: Navigating the next decade of auto industry transformation by Jens Diehlmann; Joachim Häcker ISBN 9783486736168, 3486736167

  • SKU: EBN-51046084
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Instant download (eBook) Automotive Management: Navigating the next decade of auto industry transformation after payment.
Authors:Jens Diehlmann; Joachim Häcker
Year:2013
Editon:2
Publisher:Oldenbourg Wissenschaftsverlag
Language:english
File Size:5.84 MB
Format:pdf
ISBNS:9783486736168, 3486736167
Categories: Ebooks

Product desciption

(Ebook) Automotive Management: Navigating the next decade of auto industry transformation by Jens Diehlmann; Joachim Häcker ISBN 9783486736168, 3486736167

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.Student textbook with a wide practical relevance
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