As heard on TV : popular music in advertising by Klein, Bethany, author instant download

As heard on TV : popular music in advertising by Klein, Bethany, author instant download

1 online resource (168 pages), Television commercials are now a standard environment through which we experience popular music. The use of popular music in advertising remains a practice that continues to prompt strong and varied responses from media commentators and music fans. This continuing debate is evidence that the commercialization of the popular arts comes inbuilt not only with advantages but also with strain. As Heard on TV explores the gap between the limited academic research conducted on this subject and the countless popular assessments insisting on the cultural significance of the practice, Includes bibliographical references (pages 149-159) and index, As heard on TV : the marriage of popular music and advertising -- Selling revolution : the role of authorship in music licensing -- Commercial art : advertising as an artistic vehicle for music placement -- \"The new radio\" : music licensing as a response to industry woe -- In perfect harmony : popular music and cola advertising -- Taming rebellion : advertising's control over meaning -- Negotiating the future of popular music in advertising, Electronic reproduction. [S.l.] : HathiTrust Digital Library, Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002, digitized 2010, Print version record