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(Ebook) Artificial Intelligence along the Customer Journey by Ada Maria Barone, Emanuela Stagno ISBN 9783031487910, 9783031487927, 3031487915, 3031487923

  • SKU: EBN-58261292
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5.0

20 reviews
Instant download (eBook) Artificial Intelligence along the Customer Journey after payment.
Authors:Ada Maria Barone, Emanuela Stagno
Pages:0 pages.
Year:2024
Editon:1
Publisher:Palgrave Macmillan
Language:english
File Size:1.16 MB
Format:pdf
ISBNS:9783031487910, 9783031487927, 3031487915, 3031487923
Categories: Ebooks

Product desciption

(Ebook) Artificial Intelligence along the Customer Journey by Ada Maria Barone, Emanuela Stagno ISBN 9783031487910, 9783031487927, 3031487915, 3031487923

The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions). Covering a range of technologies, such as augmented reality, voice assistants, chatbots and robots, readers will be able to learn which strategies and AI solutions are more effective at different stages of the customer journey.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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