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(Ebook) Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture by Maria A. Slowinska ISBN 9783839426197, 3839426197

  • SKU: EBN-51799040
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Instant download (eBook) Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture after payment.
Authors:Maria A. Slowinska
Pages:288 pages.
Year:2014
Editon:1. Aufl.
Publisher:transcript Verlag
Language:english
File Size:7.19 MB
Format:pdf
ISBNS:9783839426197, 3839426197
Categories: Ebooks

Product desciption

(Ebook) Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture by Maria A. Slowinska ISBN 9783839426197, 3839426197

This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
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