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(Ebook) Art and Business: Perspectives on Art-based Management by Stefania Masè ISBN 9783030517687, 9783030517694, 3030517683, 3030517691

  • SKU: EBN-22502946
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Authors:Stefania Masè
Year:2020
Editon:1st ed.
Publisher:Springer International Publishing;Springer
Language:english
File Size:2.65 MB
Format:pdf
ISBNS:9783030517687, 9783030517694, 3030517683, 3030517691
Categories: Ebooks

Product desciption

(Ebook) Art and Business: Perspectives on Art-based Management by Stefania Masè ISBN 9783030517687, 9783030517694, 3030517683, 3030517691

Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
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