AQA A level business 2 by Wolinski, John, author, Coates, Gwen, author instant download

AQA A level business 2 by Wolinski, John, author, Coates, Gwen, author instant download

1 online resource, A-level, CIP data; item not viewed, Cover; Book title; Contents; Introduction; Unit 7 Analysing the strategic position of a business; 1 Mission, corporate objectives and strategy; 2 Analysing the existing internal position of a business to assess strengths and weaknesses: financial ratio analysis; 3 Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance; 4 Analysing the external environment to assess opportunities and threats: political and legal change; 5 Analysing the external environment to assess opportunities and threats: economic change, 6 Analysing the external environment to assess opportunities and threats: social and technological7 Analysing the external environment to assess opportunities and threats: the competitive environment; 8 Analysing strategic options: investment appraisal; Unit 8 Choosing strategic direction; 9 Strategic direction: choosing which markets to compete in and what products to offer; 10 Strategic positioning: choosing how to compete; Unit 9 Strategic methods: how to pursue strategies; 11 Assessing a change in scale; 12 Assessing innovation; 13 Assessing internationalisation, 14 Assessing greater use of digital technologyUnit 10 Managing strategic change; 15 Managing change; 16 Managing organisational culture; 17 Managing strategic implementation; 18 Problems with strategy and why strategies fail; Acknowledgements; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z