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(Ebook) Appraisal and the Transcreation of Marketing Texts; Persuasion in Chinese and English by Nga-Ki Mavis Ho

  • SKU: EBN-55971416
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$ 32 $ 40 (-20%)

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Instant download (eBook) Appraisal and the Transcreation of Marketing Texts; Persuasion in Chinese and English after payment.
Authors:Nga-Ki Mavis Ho
Year:2024
Publisher:Routledge
Language:english
File Size:17.59 MB
Format:pdf
Categories: Ebooks

Product desciption

(Ebook) Appraisal and the Transcreation of Marketing Texts; Persuasion in Chinese and English by Nga-Ki Mavis Ho

This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation and set out transcreation as an area of study in its own rig
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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