(Ebook) Annual Giving Primer: How to Boost Annual Giving Results, Even in a Down Economy, 2010 Edition by Scott C. Stevenson ISBN 9781118691977, 9781118704066, 1118691970, 1118704061

(Ebook) Annual Giving Primer: How to Boost Annual Giving Results, Even in a Down Economy, 2010 Edition by Scott C. Stevenson ISBN 9781118691977, 9781118704066, 1118691970, 1118704061

Originally published by Stevenson, Inc., this practical resource offers procedures nonprofits can follow to raise more in annual gift support, monitor and effectively use budgets, and meet or exceed annual gift goals. It includes examples of annual gift proposals, sample reports, planning tools, and more.

Important topics covered include:

• Board responsibility
• Annual giving strategies
• Pledge fulfillment
• Improved donor giving
• Direct mail appeals
• Expanding donor bases
• Annual gift brochures
• Event management
• Phonathons
• Giving analysis
• Challenge gifts
• Gift clubs
• Fundraising in challenging economic times
• Courting area businesses
• Online donations
• First-time donors

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Content:
Chapter 1 Turn to Challenge Gifts to Bolster Gift Income (pages 4–80):
Chapter 2 Tried?and?Tested Retention Efforts (pages 10–15):
Chapter 3 Gift Clubs and Other Ways to Upgrade Donor's Giving (pages 16–23):
Chapter 4 Work to Broaden Your Donor Base and Raise More First?Time Gifts (pages 24–28):
Chapter 5 Turn to Board Members, Volunteers and Groups for Help (pages 29–35):
Chapter 6 Work to Improve Direct Mail Appeal Results (pages 36–42):
Chapter 7 How to Boost Phonathon Results (pages 43–47):
Chapter 8 Special Events Will Add to Your Bottom Line (pages 48–55):
Chapter 9 Raise More Annual Gifts Via Your Website, E?Mail (pages 56–63):
Chapter 10 Memorial, In?Tribute Gifts Offer Added Ways to Raise Funds (pages 64–68):
Chapter 11 Handouts, Collateral Materials Help Support Your Request (pages 69–73):
Chapter 12 Annual Giving Ideas and Examples Worth Doing (pages 74–80):