(Ebook) An Introduction to Banking: Principles, Strategy and Risk Management by Moorad Choudhry ISBN 9781119115892, 9781119115908, 9781119115915, 1119115892, 1119115906, 1119115914

(Ebook) An Introduction to Banking: Principles, Strategy and Risk Management by Moorad Choudhry ISBN 9781119115892, 9781119115908, 9781119115915, 1119115892, 1119115906, 1119115914

Introduction to Banking, Second Edition is a comprehensive and jargon-free guide to the banking operation. Written at the foundational level, this book provides a broad overview of banking to give you an all-around understanding that allows you to put your specialty work into context within the larger picture of your organization. With a specific focus on risk components, this second edition covers all key elements with new chapters on reputational risk, credit risk, stress testing and customer service, including an updated chapter on sustainability. Practical material includes important topics such as the yield curve, trading and hedging, asset liability management, loan origination, product marketing, reputational risk and regulatory capital.

This book gives you the context you need to understand how modern banks are run, and the key points operation at all levels.

• Learn the critical elements of a well-structured banking operation
• Examine the risk components inherent in banking
• Understand operational topics including sustainability and stress testing
• Explore service-end areas including product marketing and customer service

Banks continue to be the heart of the modern economy, despite the global financial crisis —they have however become more complex. Multiple layers and a myriad of functions contribute to the running of today's banks, and it's critical for new and aspiring bankers to understand the full breadth of the operation and where their work fits in. Introduction to Banking, Second Edition provides an accessible yet complete primer, with emphasis on the areas that have become central to sustainable banking operation