(Ebook) Airline Operations and Management: A Management Textbook by Gerald N. Cook, Bruce Billig ISBN 9781032268736, 9781032268729, 1032268735, 1032268727

(Ebook) Airline Operations and Management: A Management Textbook by Gerald N. Cook, Bruce Billig ISBN 9781032268736, 9781032268729, 1032268735, 1032268727

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.Updates for the second edition include:Fresh data and examplesA range of international case studies exploring real-life applicationsNew or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business modelsNew chapters on fleet management and labor relations and HRMLecture slides for instructorsThis textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.