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(Ebook) Agenda Setting in a 2.0 World : New Agendas in Communication by Thomas J. Johnson ISBN 9780415837019, 9780415837002, 9780203735879, 0415837014, 0415837006, 0203735870

  • SKU: EBN-43685166
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4.5

36 reviews
Instant download (eBook) Agenda Setting in a 2.0 World : New Agendas in Communication after payment.
Authors:Thomas J. Johnson
Pages:289 pages.
Year:2013
Editon:1
Publisher:Routledge
Language:english
File Size:1.88 MB
Format:pdf
ISBNS:9780415837019, 9780415837002, 9780203735879, 0415837014, 0415837006, 0203735870
Categories: Ebooks

Product desciption

(Ebook) Agenda Setting in a 2.0 World : New Agendas in Communication by Thomas J. Johnson ISBN 9780415837019, 9780415837002, 9780203735879, 0415837014, 0415837006, 0203735870

This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide. Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting's core concepts.
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