(Ebook) Against the grain : lessons in entrepreneurship from the founder of Cobra Beer by Karan Bilimoria; Stephen Coomber ISBN 9780470741993, 9781906465407, 9781906465483, 0470741996, 1906465401, 1906465487

(Ebook) Against the grain : lessons in entrepreneurship from the founder of Cobra Beer by Karan Bilimoria; Stephen Coomber ISBN 9780470741993, 9781906465407, 9781906465483, 0470741996, 1906465401, 1906465487

Cobra Beer is a genuine business success story. It is still one of the fastest growing beer brands in the UK, with a current turnover of £126 million at retail value. It is exported to over 45 countries worldwide, and is available nationwide in more than 6,000 indian restaurants, 5,000 supermarket outlets and off-licences, and nearly 6,000 bars, clubs and pubs. This book gets to the heart of why & how Cobra has developed into one of the world's best-loved brands, and offers great business insights for every entrepreneur who wants to bring their vision to life.
Abstract: Cobra Beer is a genuine business success story. It is still one of the fastest growing beer brands in the UK, with a current turnover of £126 million at retail value. It is exported to over 45 countries worldwide, and is available nationwide in more than 6,000 indian restaurants, 5,000 supermarket outlets and off-licences, and nearly 6,000 bars, clubs and pubs. This book gets to the heart of why & how Cobra has developed into one of the world's best-loved brands, and offers great business insights for every entrepreneur who wants to bring their vision to life