Advertising to the American woman, 1900-1999 by DANIEL DELIS HILL ISBN 9780814208908, 0814208908 instant download

Advertising to the American woman, 1900-1999 by DANIEL DELIS HILL ISBN 9780814208908, 0814208908 instant download

Readers will be entertained by "Advertising to the American Woman". This is a lavishly illustrated survey of how the mass production of consumer goods, the development of the advertising industry, and the evolution of women's roles in society inextricably progressed through the twentieth century. The author focuses on the marketing perspective of the topic rather than on the marketing perspective of the consumer's point of view. Inevitably, a number of cultural themes run throughout the work, illustrating in an innovative way how women's roles in society have shifted during the past hundred years. This is an ideal book for the student of women and or/advertising and will appeal to a large audience, including those interested in advertising, mass communication, women's studies, American history, and fashion design.