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Advertising to children in China by Chan, Kara K. W, McNeal, James U instant download

  • SKU: EBN-239709362
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4.6

10 reviews
Instant download (eBook) Advertising to children in China after payment.
Authors:Chan, Kara K. W, McNeal, James U
Pages:updating ...
Year:2004
Publisher:Hong Kong : Chinese University Press ; [London : Eurospan, distributor]
Language:english
File Size:10.71 MB
Format:pdf
Categories: Ebooks

Product desciption

Advertising to children in China by Chan, Kara K. W, McNeal, James U instant download

viii, 206 p. : 24 cm, Includes bibliographical references and index, Children as consumers in China -- Role of mass media in the consumer socialization of Chinese children: putting advertising in focus -- Children's understanding of television advertising -- Children's trust in television advertising -- Children's attention to and liking of television advertising -- Parent-child communication about comsumption and advertising -- Parents' attitudes toward television advertising and children's advertising -- Content analysis of television commercials targeted to Chinese children -- Regulating children's advertising in China -- Advertising to children in China: summary, conclusions, and implications
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