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Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 by Pennock, Pamela E instant download

  • SKU: EBN-239688900
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Instant download (eBook) Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 after payment.
Authors:Pennock, Pamela E
Pages:updating ...
Year:2007
Publisher:DeKalb : Northern Illinois University Press
Language:english
File Size:18.28 MB
Format:pdf
Categories: Ebooks

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Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 by Pennock, Pamela E instant download

viii, 282 pages : 24 cm, Includes bibliographical references (pages 231-275) and index, Introduction. Health, morality, and free speech -- pt. 1. The failed fight to ban alcohol advertising, 1947-1958 -- 1. Temperance and mass society -- 2. The industries' regulatory response -- 3. Legislative battles : politics and rhetoric -- pt. 2. The battle to regulate cigarette marketing, 1960s -- 4. Emergence of the postwar antismoking movement -- 5. The warning label debate -- 6. The next push : restricting advertising -- pt. 3. The new temperance movement and alcohol marketing restrictions, 1970s and 1980s -- 7. The political, legal, and scientific context of regulation -- 8. Policy contests : warning labels and advertising controls -- Conclusion. The elusive quest for restraints
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