Advertising, Personal Selling and Sales Promotion by D.V. Madhusudan Rao, M.S. Srihari Krishna Rao (SKR), G. Chamundeshwari ISBN 9789353671525, 9353671523 instant download

Advertising, Personal Selling and Sales Promotion by D.V. Madhusudan Rao, M.S. Srihari Krishna Rao (SKR), G. Chamundeshwari ISBN 9789353671525, 9353671523 instant download

We have great pleasure in presenting the book “Advertising, Personal Selling and Sales Promotion” written for students of UG courses. The subject matter is written in a simple and easily understandable language by considering Indian business perspectives.
This is an endeavor to provide the students with thorough understanding of advertising, personal selling and sales promotion concept. While writing this book we have benefited greatly from the studies of a number of books and the articles written by scholars widen over diversely.
Logically developed the various facets of advertising, personal selling and sales promotion step-by-step of an integrated approach with a view to make it a comprehensive and complete volume by itself. Topics covered are discussed, as far as possible, in a fairly self-contained manner.