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(Ebook) Advertising Media Workbook and Sourcebook by Larry Kelley ISBN 9780765640949, 9781315713908, 0765640945, 131571390X, 2014026948

  • SKU: EBN-36899128
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4.6

38 reviews
Instant download (eBook) Advertising Media Workbook and Sourcebook after payment.
Authors:Larry Kelley
Pages:380 pages.
Year:2015
Editon:4
Publisher:Routledge
Language:english
File Size:3.28 MB
Format:pdf
ISBNS:9780765640949, 9781315713908, 0765640945, 131571390X, 2014026948
Categories: Ebooks

Product desciption

(Ebook) Advertising Media Workbook and Sourcebook by Larry Kelley ISBN 9780765640949, 9781315713908, 0765640945, 131571390X, 2014026948

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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