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(Ebook) Advertising Management: Concepts, Theories, Research and Trends by Manukonda Rabindranath, Aradhana Kumari Singh ISBN 9789819986569, 9819986567

  • SKU: EBN-54865286
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Instant download (eBook) Advertising Management: Concepts, Theories, Research and Trends after payment.
Authors:Manukonda Rabindranath, Aradhana Kumari Singh
Pages:368 pages.
Year:2024
Editon:-
Publisher:Palgrave Macmillan
Language:english
File Size:5.06 MB
Format:pdf
ISBNS:9789819986569, 9819986567
Categories: Ebooks

Product desciption

(Ebook) Advertising Management: Concepts, Theories, Research and Trends by Manukonda Rabindranath, Aradhana Kumari Singh ISBN 9789819986569, 9819986567

This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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