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(Ebook) Advertising and Public Relations Research by Donald W. Jugenheimer ISBN 9780765636065, 0765636069

  • SKU: EBN-34493656
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4.4

24 reviews
Instant download (eBook) Advertising and Public Relations Research after payment.
Authors:Donald W. Jugenheimer
Pages:376 pages.
Year:2014
Editon:2
Publisher:Routledge
Language:english
File Size:3.94 MB
Format:pdf
ISBNS:9780765636065, 0765636069
Categories: Ebooks

Product desciption

(Ebook) Advertising and Public Relations Research by Donald W. Jugenheimer ISBN 9780765636065, 0765636069

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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