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(Ebook) Advertising: An Integrated Marketing Communication Perspective 4e (Pack - includes Connect) by George E. Belch, Michael A. Belch, Gayle Kerr, Irene Powell, David Waller ISBN 9781760422998, 9781760422400, 1760422991, 1760422401

  • SKU: EBN-11883006
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Instant download (eBook) Advertising: An Integrated Marketing Communication Perspective 4e (Pack - includes Connect) after payment.
Authors:George E. Belch, Michael A. Belch, Gayle Kerr, Irene Powell, David Waller
Year:2020
Editon:4
Publisher:McGraw-Hill Education / Australia
Language:english
File Size:28.2 MB
Format:pdf
ISBNS:9781760422998, 9781760422400, 1760422991, 1760422401
Categories: Ebooks

Product desciption

(Ebook) Advertising: An Integrated Marketing Communication Perspective 4e (Pack - includes Connect) by George E. Belch, Michael A. Belch, Gayle Kerr, Irene Powell, David Waller ISBN 9781760422998, 9781760422400, 1760422991, 1760422401

The fourth edition of Advertising brings together an author team of highly experienced teachers and industry professionals to produce a learning resource that is both pedagogically sound and reflective of the most current industry practices. This new edition is fully revised to reflect the rapidly evolving advertising industry by beginning from the premise that everything is digital. To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication systems. A third new chapter on Integration and Synergy demonstrates how these tools can be brought together to form a measurable, customer-focused IMC plan.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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