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(Ebook) Advertising: A Cultural Economy by Liz McFall ISBN 9780761942542, 0761942548

  • SKU: EBN-2023708
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5.0

38 reviews
Instant download (eBook) Advertising: A Cultural Economy after payment.
Authors:Liz McFall
Pages:217 pages.
Year:2004
Editon:1
Publisher:Sage Publications Ltd
Language:english
File Size:3.21 MB
Format:pdf
ISBNS:9780761942542, 0761942548
Categories: Ebooks

Product desciption

(Ebook) Advertising: A Cultural Economy by Liz McFall ISBN 9780761942542, 0761942548

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.
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