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(Ebook) Advances in Advertising Research, Volume 2 by Shintaro Okazaki ISBN 3834931349

  • SKU: EBN-2355138
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Authors:Shintaro Okazaki
Pages:505 pages.
Year:2011
Editon:2011
Publisher:Gabler
Language:english
File Size:3.48 MB
Format:pdf
ISBNS:3834931349
Categories: Ebooks

Product desciption

(Ebook) Advances in Advertising Research, Volume 2 by Shintaro Okazaki ISBN 3834931349

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Adversiting) which has held at Universidad Autonoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are considerable value for advancing our knowledge.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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