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(Ebook) Active Audience: A New Materialistic Interpretation of a Key Concept of Cultural Studies by Huimin Jin ISBN 9783839418963, 3839418968

  • SKU: EBN-51804064
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4.7

35 reviews
Instant download (eBook) Active Audience: A New Materialistic Interpretation of a Key Concept of Cultural Studies after payment.
Authors:Huimin Jin
Pages:180 pages.
Year:2014
Editon:1. Aufl.
Publisher:transcript Verlag
Language:english
File Size:0.57 MB
Format:pdf
ISBNS:9783839418963, 3839418968
Categories: Ebooks

Product desciption

(Ebook) Active Audience: A New Materialistic Interpretation of a Key Concept of Cultural Studies by Huimin Jin ISBN 9783839418963, 3839418968

Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the »active audience theory« of the Birmingham School and its legacies.However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of »encoding/decoding« and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.
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