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(Ebook) Absolute Essentials of Entrepreneurship by Nerys Fuller-Love ISBN 9780367353322, 0367353326

  • SKU: EBN-33998006
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Authors:Nerys Fuller-Love
Pages:122 pages.
Year:2020
Editon:1
Publisher:Routledge
Language:english
File Size:1.86 MB
Format:pdf
ISBNS:9780367353322, 0367353326
Categories: Ebooks

Product desciption

(Ebook) Absolute Essentials of Entrepreneurship by Nerys Fuller-Love ISBN 9780367353322, 0367353326

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice.Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing.This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs.
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