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(Ebook) A Great Idea at the Time: The Rise, Fall, and Curious Afterlife of the Great Books by Alex Beam ISBN 9780786726981, 9781586484873, 1586484877, 0786726989

  • SKU: EBN-1396012
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5.0

11 reviews
Instant download (eBook) A Great Idea at the Time: The Rise, Fall, and Curious Afterlife of the Great Books after payment.
Authors:Alex Beam
Pages:257 pages.
Year:2008
Editon:illustrated edition
Publisher:PublicAffairs
Language:english
File Size:1.97 MB
Format:pdf
ISBNS:9780786726981, 9781586484873, 1586484877, 0786726989
Categories: Ebooks

Product desciption

(Ebook) A Great Idea at the Time: The Rise, Fall, and Curious Afterlife of the Great Books by Alex Beam ISBN 9780786726981, 9781586484873, 1586484877, 0786726989

Today the classics of the western canon, written by the proverbial “dead white men,” are cannon fodder in the culture wars. But in the 1950s and 1960s, they were a pop culture phenomenon. The Great Books of Western Civilization, fifty-four volumes chosen by intellectuals at the University of Chicago, began as an educational movement, and evolved into a successful marketing idea. Why did a million American households buy books by Hippocrates and Nicomachus from door-to-door salesmen? And how and why did the great books fall out of fashion?

In A Great Idea at the Time Alex Beam explores the Great Books mania, in an entertaining and strangely poignant portrait of American popular culture on the threshold of the television age. Populated with memorable characters, A Great Idea at the Time will leave readers asking themselves: Have I read Lucretius’s De Rerum Natura lately? If not, why not?

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