(Ebook) A Grammar of Typography Classical Design in the Digital Age 1st Edition by Mark Argetsinger ISBN 9781567926538 1567926533

(Ebook) A Grammar of Typography Classical Design in the Digital Age 1st Edition by Mark Argetsinger ISBN 9781567926538 1567926533

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Product details:

ISBN 10: 1567926533
ISBN 13: 9781567926538
Author: Mark Argetsinger

The complete guide to achieving classical type and book design with a keyboard and screen.

How do we absorb the lessons of the printing tradition’s hot metal past and bring them to the digital era? Distinguished designer Mark Argetsinger guides the reader through every aspect of modern book design and production ― from the choosing the proper typeface and leading of type to the choice of paper and specifications for binding.

Chapters include “The Classical Tradition,“ “A Short History of Typographical Variations,“ “Desktop Publishing,“ “Composition,“ and “OpenType Fonts and Font Editing.“

Illustrated with over 425 images and diagrams, many in color, Argetsinger discusses and delineates typography as a discipline, situating it among other art forms. Two appendices cover the history of cast-type ornaments and of Greek typography. Throughout there is special reference to the historical printers’ grammars―from Moxon to De Vinne―that serve as a present-day apprenticeship in the traditions of classical typography. Whether a novice or an expert, readers will gain a deeper appreciation for text, and all its rules of form, that can make words on a page a joy to the eye.

(Ebook) A Grammar of Typography Classical Design in the Digital Age 1st Edition Table of contents:

Part I: History and Foundations

• A Short History of Typographical Variations

• Type in the 20th and 21st Centuries

• Desktop Publishing

Part II: Practical Typography

• Basic Layout—Type

• Basic Layout—Images

• Format and Mise-en-Page

• Composition

• OpenType Fonts and Font Editing

• Page Elements and Make-up of Pages

Part III: Standards and Materials

• Printers' Manuals and House Style

• Proof-Reading and Copy-Editing

• Paper: The Substrate of the Book

• Binding: The Book's Carapace

Appendices

• Typographic Ornament: A Short Overview

• A Note on Greek Types

• Annotated Bibliography

• Index

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