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(Ebook) A beginner's guide to mobile marketing by Garris, Molly.; Mishra, Karen E ISBN 9781606498408, 9781606498415, 1606498401, 160649841X

  • SKU: EBN-5267498
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4.8

41 reviews
Instant download (eBook) A beginner's guide to mobile marketing after payment.
Authors:Garris, Molly.; Mishra, Karen E
Pages:147 pages.
Year:2015
Editon:First edition
Publisher:Business Expert Press
Language:english
File Size:8.45 MB
Format:pdf
ISBNS:9781606498408, 9781606498415, 1606498401, 160649841X
Categories: Ebooks

Product desciption

(Ebook) A beginner's guide to mobile marketing by Garris, Molly.; Mishra, Karen E ISBN 9781606498408, 9781606498415, 1606498401, 160649841X

This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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