8 steps to starting a business : how to quickly gain the skills you'll need by Vinturella, John B., 1942- instant download

8 steps to starting a business : how to quickly gain the skills you'll need by Vinturella, John B., 1942- instant download

xiv, 258 pages : 23 cm, \"If you think that entrepreneurs are born and not made, it may be because you've never learned the steps to starting a business. John B. Vinturella, Ph. D., who has more than forty years of experience as an entrepreneur, explores how to sharpen business skills, identify opportunities, and take an orderly approach to business planning in this guide to becoming your own boss.\"--Back cover, Includes bibliographical references (pages 245-249) and index, Think like an entrepreneur. What is entrepreneurship? ; Small business opportunities ; The entrepreneurial process ; The nature of small business -- Consider the internet. Why the internet? ; Search engine optimization ; Pay per click ; Social media ; Selling on Amazon and eBay -- Research the market. Market research fundamentals ; The marketing plan -- Check feasibility. Breakeven analysis -- Consider alternatives. Work at home careers ; Franchising ; Buying an existing business ; Business valuation ; Negotiating the sale -- Write a business plan. Business planning overview ; The strategic plan ; Elements of style -- Fund the venture. The financial plan -- Grow the business. Beyond startup ; The survival stage: cash-flow and performance measurement ; Success: going for the growth ; Disengagement