6 steps to free publicity by Yudkin, Marcia instant download

6 steps to free publicity by Yudkin, Marcia instant download

287 p. ; 21 cm, \"Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it?s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company?s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques?from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time.\" -- from publisher's website, Includes bibliographical references (p. 261-277) and index, pt. 1. Getting started with publicity -- pt. 2. Writing to get publicity -- pt. 3. Speaking and acting for publicity -- pt. 4. Polishing your publicity skills -- pt. 5. Keeping the publicity momentum going