50 billion dollar boss : African American women sharing stories of success in entrepreneurship and leadership by Porter, Kathey, Hoffman, Andrea, 1965- instant download

50 billion dollar boss : African American women sharing stories of success in entrepreneurship and leadership by Porter, Kathey, Hoffman, Andrea, 1965- instant download

pages cm, \"For too long there have been few 'blueprints' for young women entrepreneurs - particularly African-American women entrepreneurs--to follow. While women are starting businesses in unprecedented numbers, many African-Americans are first-generation entrepreneurs, and there have been few role models for them to emulate and learn from.The impact of African-American women in business is undeniable. According to the 2014 State of Women-Owned Businesses Report commissioned by American Express OPEN, while firms owned by women of color are smaller than non-minority women-owned businesses, their growth in numbers and economic clout is generally far outpacing that of other women-owned entities. Businesses owned by African-American women led that growth, up 296% from 1997 to 2014, generating nearly $50 billion in revenue. It is, in a sense, a second Black Renaissance, creating what we like to call the '50 Billion Dollar Boss.' African-American women continue to excel and shape society across industries. This book recognizes them for their business acumen and examines how they creatively solved business challenges and identified opportunities to grow and sustain their businesses\"--, \"This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business\"--, Includes bibliographical references and index, Machine generated contents note: -- Preface -- Acknowledgements -- Introduction -- 1. The Growing Impact of African-American Women-Owned Businesses -- 2. You Want to Do What? Turning Your Idea Into Your Business -- 3. I Think I Love You: Branding Your Passion and Understanding Your Unique Value Proposition -- 4. Who Do I Run to? Finding a Mentor and Building Mentor Relationships -- 5. Adding Value: Building Mutually…