30 days to online PR & marketing success : the 30 day results guide to making the most of Twitter, Facebook, Linkedin, and blogging to grab headlines and get clients by Martin, Gail, 1962- instant download

30 days to online PR & marketing success : the 30 day results guide to making the most of Twitter, Facebook, Linkedin, and blogging to grab headlines and get clients by Martin, Gail, 1962- instant download

192 p. ; 21 cm, Includes index, 1. Why most PR and marketing fails -- 2. The most powerful online PR and marketing tool: the business plan -- 3. Digging into the business plan for a PR and marketing payoff -- 4. Mining PR and marketing gems from the business plan -- 5. Creating a PR and marketing action plan -- 6. Finding your real story and true voice -- 7. Touches to transactions -- 8. The power of online PR -- 9. Effective PR and marketing in the age of Google -- 10. Writing the online press release -- 11. Great reasons not to target mass media (and where you can focus instead) -- 12. The magic of multi-media media releases and online ads -- 13. Keywords are king -- 14. Creating the magic media list for your topic -- 15. Your online press kit -- 16. Distributing your release online -- 17. The multiplyer magic of autoresponder marketing -- 18. Rule the ?airwaves? with Internet radio and podcasts, virtual video, and Web TV -- 19. Rock the world with affiliate marketing -- 20. PR and marketing gold with professional and industry media -- 21. Social media and online PR and marketing -- 22. Online marketing and the \"new\" media revolution -- 23. The power of ?local? online media -- 24. Online newsletters -- 25. Using teleseminars and webinars -- 26. Online events for speakers and authors -- 27. Basic e-commerce ties promotion to payoff -- 28. Hybrid online tools bring the pieces together -- 29. SEO basics for online PR and marketing -- 30. Where do I go from here?