27 powers of persuasion : simple strategies to seduce audiences & win allies by St. Hilaire, Chris,Padwa, Lynette instant download

27 powers of persuasion : simple strategies to seduce audiences & win allies by St. Hilaire, Chris,Padwa, Lynette instant download

Includes bibliographical references (pages 199-202), Focus on the goal -- Evaluate egos -- Soothe or sidestep other egos -- Manage opposition by giving it nothing to oppose -- Make your weakness your strength -- Find one thing to like about everyone in the room -- Use the first five minutes to make people feel safe -- Stay in the present -- Recognize their reality -- Make it about choice, fairness, and accountability -- Keep it simple -- Own the language -- Use emotional language -- Make sure everyone is invested -- Get third-party validation -- Arm your advocates -- Aim for the undecideds -- Avoid absolutes and hypotheticals -- Learn how to use silence -- Get physical -- Don't say no, say \"Let's try this\" -- Release bad news quickly and good news slowly -- Challenge bad ideas by challenging the details -- Play devil's advocate -- Don't change, \"Adapt\" -- Be your own pundit, Message strategist St. Hilaire shares the practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for the past 18 years