20th-Century type by Blackwell, Lewis, 1958- instant download

20th-Century type by Blackwell, Lewis, 1958- instant download

215 pages : 28 cm, \"20th-Century Type provides a decade-by-decade analysis of the issues that have shaped the history of typographic and, latterly, graphic design. The book shows how current typographic trends are part of a continuum of change that can be plotted through the decades. Subjects include the arrival of mass production; the birth of the art director; the appearance of the grid (and its subsequent rejection); the coming of non-print media and the launch of the Macintosh and its ushering in of a new generation of designers enfranchised by digital technology.\" \"In the 1990s digital technology brought about a revolution in graphic design and typographic practice. This substantially revised edition of Lewis Blackwell's classic study brings the story up to date with an analysis of some of the remarkable new freedoms introduced by the digital revolution. Among other things, Blackwell looks at the development of type for the screen and other innovations related to the emergence of the internet as a major new global medium. But there is also a downside to the transformed conditions in which designers now find themselves working, and in the introduction the author sets out some of the issues facing type designers and users in the new millennium.\" \"Featuring more than 300 illustrations and combining an assessment of the culture of experimentation in contemporary typographic-led design with a clear presentation of its historical context, the book provides designers, students, and general readers with an informed and accessible guide to the typography of the 20th century and the key questions that will shape typographic practice in the future.\"--BOOK JACKET, Includes bibliographical references and index