100 habits of successful graphic designers : insider secrets on working smart and staying creative by Dougher, Sarah, Berger, Joshua; Plazm (Firm) instant download

100 habits of successful graphic designers : insider secrets on working smart and staying creative by Dougher, Sarah, Berger, Joshua; Plazm (Firm) instant download

1 online resource (191 pages) :, Print version record, Cover -- Title -- Contents -- Introduction -- Chapter 1. Self-Promotion -- 1 Let the work speak for itself -- 2 Create promotions that reflect the goals of your company -- 3 Keep in touch with your clients, past and present -- 4 Let someone publish your work -- 5 Win and keep clients with a multi-pronged approach to self-promotion -- 6 Use cultural relevance to create ongoing momentum -- 7 Create self-promotional materials that are deceptively simple -- 8 Do an extra-good job on tiny projects, 9 Distribute your work through respected channels to gain client confidence10 Everything you do promotes yourself -- 11 Walk around a book fair and hand out your book designs to publishers -- 12 Create after-the-fact flyers -- Chapter 2. Working with Clients -- 13 Visit the clientâ€?s siteâ€?physical and virtual -- 14 Research client decision-making systems -- 15 Spend time with your client to build consensus and create shared goals -- 16 Expand your audience by doing public art projects -- 17 Donâ€?t talk about CD art in a CD art meeting, 18 All work has its own unique client19 Learn the language of the client -- 20 Teach the client your language -- 21 Seek out creative clients for successful collaborations -- 22 Build small projects into engaging, ongoing work -- 23 Work for the government -- 24 Develop a clear ethic of client interaction that works for you -- Chapter 3. Workflow and In-House Dynamics -- 25 Find an emotional connection with your audience -- 26 Demand respect, creative license, and fair pay -- 27 Expand with your clients -- 28 Develop brands that both reflect and influence culture, 29 Help save electricity30 If you are a designer, design; if you are a manager, manage -- 31 Accessible can be smart; smart can be funny -- 32 Hire interesting, creative peopleâ€?and listen to them -- 33 Always keep the valve in the open position -- 34 Cultivate a workplace with a specific look and sound -- 35 Keep…