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(Ebook) 被误读的创新 : 关于人类探索、发现与创造的真相 by Kevin Ashton ISBN 9787508653990, 7508653998

  • SKU: EBN-54793606
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Instant download (eBook) 被误读的创新 : 关于人类探索、发现与创造的真相 after payment.
Authors:Kevin Ashton
Pages:373 pages.
Year:2017
Publisher:中信出版社
Language:chinese
File Size:23.29 MB
Format:pdf
ISBNS:9787508653990, 7508653998
Categories: Ebooks

Product desciption

(Ebook) 被误读的创新 : 关于人类探索、发现与创造的真相 by Kevin Ashton ISBN 9787508653990, 7508653998

创新究竟是如何发生的?回看人类简史,找到创新的正确打开方式。关于创新创造,我们听过同样的故事:它与灵感、顿悟、酝酿以及天才息息相关,诗是在梦中写成的,交响乐是一气呵成谱出来的,事物从“无”一下跨越到“有”的……它看上去神秘莫测,创新者都像魔术师一样。这真的是事实吗?在本书中,“物联网之父”、麻省理工学院教授凯文·阿什顿,汇聚自己20年的研究成果,横跨科学、商业、艺术和管理领域,试图找到一个确凿可信的答案。他发现,从寻找、发现到发明,创新元素早就包含在从古至今的人类行为里。在本书中,他带着大家一起探讨以下这些引人关注的话题:乔布斯的创新来源于哪里?为什么捕鼠器会成为专利最多的发明?幽门螺旋杆菌是怎样被发现的?让牛顿站在肩膀上的“巨人”究竟是谁?完整的一罐可口可乐是如何诞生的?第一架隐形飞机是怎样造出来的?头脑风暴真能产生更好的点子吗?怎样才能建立一个有活力的创新型组织?通过对人类创造史上重大案例的梳理和解析,作者向我们揭示了人类探索、发现与创造背后的真相,而且探索未知的主要方法是靠不断试错摸索,靠归纳总结。在解开创新“谜团”的同时,呈现给我们一幅乐观且极为实际的画面,从而让我们明白创新的机制和原理,掌握创新的步骤和方法,在“大众创业,万众创新”的时代背景下发现机会、实现价值。
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